Freemotion Fitness Brand Collateral

Freemotion is a division of iFIT Health & Fitness (fka ICON Health & Fitness), a global fitness and technology leader, 40+ years strong. New product launches provide opportunities to push new campaign collateral for both the commercial and residential market. The New Generation brochure focused on promoting new machine function and modern design. With a focus on dramatic product photography and completely custom graphics, we were able to match product quality and ingenuity with design and print finishes.

The curves and custom finishes of each Generation 2 machine required that we design a dramatic, and equally as impressive, brochure. With custom tabs, curved edges, and UV spot gloss finishes, this brochure was anything but generic.

Freemotion sales needed a folder for customers to collect product collateral. We created something worth holding on to. Typically, a spot gloss seeps into uncoated paper, but when you find a great vendor, anything is possible. Using a proprietary print finish, we were able to use our custom-made movement graphics to highlight the brand in a high-end way. Details matter.